Brand strategy
Case Study: Vagabond Beach
A lifestyle brand, built for adventure.
Designed for travelers, dreamers, and sun-chasers, the brand needed more than just a social media presence; it needed an identity that spoke to the spirit of freedom and exploration. By refining visual storytelling, messaging, and digital engagement, I crafted a narrative that made every post, product, and partnership feel like part of a larger adventure.
→ Results: A cohesive and aspirational brand identity that resonated deeply with its audience, increased engagement, and solidified Vagabond Beach as a go-to lifestyle brand for those who live for the journey.
My work is about crafting that feeling, refining a brand’s voice, and designing a presence that is as intentional as it is unforgettable.
A strong brand is an experience—one that resonates, adapts, and stands the test of time. Whether it’s redefining a legacy name, building an identity from the ground up, or striking the perfect balance between heritage and modernity, my approach is always rooted in clarity, creativity, and impact.
Case Study: Village Gourmet
A legacy brand with a modern story.
Three Little Pigs, Village Gourmet’s oldest brand, is a French charcuterie company founded in New York City in 1975. With a devoted following and deep-rooted heritage, it needed a rebrand that honored its traditions while appealing to modern consumers.
I led a full brand transformation, overseeing a packaging refresh for 150+ products, a refined brand narrative, and a digital-first approach that elevated its presence across platforms. By balancing tradition with innovation, I helped reposition Three Little Pigs as a brand that honors its artisanal roots while embracing the future.
→ Results: A modernized brand image, increased engagement, and a revitalized presence that continues to drive sales and audience connection.
Case Study: Lolita Jaca
The soul of St. Barths, reimagined.
Lolita Jaca is a luxury brand that embodies the effortless beauty of island life. Known for its handcrafted textiles, intricate embroidery, and timeless silhouettes, the brand needed a refined strategy to solidify its identity and translate its artisanal essence into a digital experience that felt as elevated as the garments themselves.
In 2015, I worked on the brand’s website launch and lookbook, ensuring that the digital presence captured the elegance and craftsmanship that define Lolita Jaca. By refining the brand’s visual identity, messaging, and online positioning, I helped create a foundation that blended heritage with modernity, appealing to both loyal clientele and a new generation of luxury travelers.
→ Results: A seamless website launch that reinforced Lolita Jaca’s position as a luxury lifestyle brand, creating a foundation for future growth and deeper audience engagement.
