Social Media
Case Study: Vagabond Beach
A brand built for adventure.
Vagabond Beach wasn’t just about beachwear—it was about freedom, movement, and the spirit of exploration. The challenge was turning that ethos into a social media presence that felt as immersive as the brand itself.
I crafted an authentic, visually compelling content strategy, using cinematic imagery, aspirational storytelling, and community-driven engagement to capture the essence of adventure and coastal living.
→ Results: Social media grew from 0 to 38K highly engaged followers in the first eight months, fostering an active community that drove brand awareness, engagement, and conversion rates—solidifying Vagabond Beach as more than a product, but a lifestyle.
I curate social media strategies that build communities and foster genuine engagement. By blending creative content curation with strategic partnerships, I help brands cultivate a vibrant online presence that truly connects with their audiences.
Case Study: Bastide
Timeless beauty, told through modern storytelling.
Bastide, a French beauty and fragrance brand, needed to enhance its digital presence while maintaining its artisanal, Provence-inspired roots.
I curated elegant, mood-driven content, weaving together sensorial storytelling, aspirational visuals, and influencer partnerships that brought the brand’s heritage and craftsmanship to life in a way that felt fresh and relevant.
→ Results: A deepened emotional connection with customers, reinforcing Bastide’s positioning as a luxury lifestyle brand with timeless appeal.
Case Study: Rosie’s Amagansett
Building a fresh social presence from the ground up.
Rosie’s is a Hamptons gathering place where warmth, flavor, and community come together. When I started working with them, their existing social media presence was limited in reach and visibility, making it essential to create a brand-new Instagram account and redefine their digital presence. The goal was to establish a cohesive brand identity, grow an engaged audience, and ensure the restaurant’s online presence reflected its vibrant in-person experience.
I developed a social strategy that emphasized seasonal menus, local events, and high-quality visual content, ensuring that every post reinforced Rosie’s unique atmosphere and offerings. By leveraging strategic partnerships, curated content, and targeted engagement efforts, I helped the brand steadily build momentum and expand its reach.
→ Results: A rapidly growing social presence, a fivefold increase in impressions, and Instagram reach doubling within the first year, strengthening the connection between digital engagement and in-person dining.
Case Study: Bebel Gilberto
Promoting an album launch and worldwide tour.
Bebel Gilberto is a Grammy-nominated artist known for blending Brazilian tradition with a contemporary global sound. In preparation for the release of her album JOÃO and its accompanying worldwide tour, she needed a comprehensive digital strategy to amplify excitement, engage fans, and drive visibility across key markets.
I developed a social media and content strategy that aligned with the album’s aesthetic and storytelling, ensuring a consistent and engaging promotional rollout. This included curated content to highlight the inspiration behind JOÃO, tour announcements, and behind-the-scenes glimpses into Bebel’s creative process. I also optimized digital touchpoints across her website and social platforms to maximize engagement and reach a broader international audience.
→ Results: The album JOÃO achieved significant success, generating over 1 million plays on Spotify within seven months of its release. The worldwide tour experienced high demand, with all shows selling out, reflecting the effective promotion and strong fan engagement.
