Digital Marketing
I approach digital marketing as more than just performance metrics and conversion rates—it’s about building connection, creating resonance, and shaping the way people experience a brand. My work lives at the intersection of commerce and culture, where storytelling meets strategy and where every digital interaction has the potential to become something lasting.
Every brand has its own rhythm, its own language, and its own way of engaging with the world. My role is to translate that essence into a digital ecosystem that feels effortless, intentional, and alive—whether through e-commerce optimization, affiliate partnerships, or immersive email campaigns that don’t just land in inboxes but leave an imprint.
Case Study: #LubeLife
A category disruptor with a cult following.
A brand designed to spark conversation needed a digital strategy that could keep pace with its momentum. I launched and scaled multiple affiliate programs, optimizing Amazon visibility while implementing targeted ad campaigns designed to convert at scale. Every touchpoint was engineered to drive engagement and reinforce brand dominance.
→ Results: #1 best-seller status. 88K+ reviews. A digital presence that transformed a niche product into an e-commerce powerhouse.
Case Study: Muse Health
A mission-driven brand born from crisis, built for impact.
Muse Health launched in response to the COVID-19 pandemic, with a commitment to making hand sanitizers more accessible in a time of uncertainty. I developed a multi-channel strategy to scale the brand from inception—building an affiliate network, optimizing Amazon sales, and crafting a targeted email marketing campaign designed to educate, engage, and build trust.
→ Results: Increased repeat purchases, expanded market share, and an audience that moved from necessity to brand loyalty.
Bajaja Music Festival
More than a festival, a movement.
Music festivals aren’t just about the artists—they’re about the people, the shared experience, the anticipation that builds long before the first act takes the stage. I designed a cross-branded email marketing campaign, merging artist spotlights, exclusive content, and early-access ticketing strategies to build momentum and drive urgency.
→ Results: Amplified ticket sales, deeper audience engagement, and a sold-out event that lived beyond the stage.